How can I provide input to an `apify run` from the CLI?

I have my project checked out locally and am running apify runapify run but it won't get the input since i didn't initiate the run via the apify console.

I see that i can provide the input as JSON when initiating via the API.

But how can I do so from the CLI?

I saw this thread here after a first search but it seems to be about the input schema rather than providing input:
start urls input